1. Who we are and what this policy covers
SmartHow LLC, a Delaware limited liability company ("SmartHow", "we", "us"), provides an autonomous management system for industrial operations. This policy explains how we collect, use, disclose and protect personal information when you:
- visit smarthow.com or our other websites;
- request a demo, download a report, subscribe to updates or contact us;
- meet us at events or correspond with us as a customer, prospect, partner or vendor contact.
Platform data is different. When our business customers use app.smarthow.com, we process the information they and their users submit (such as procedures, incident reports, shift handovers and user accounts) on the customer's behalf and under our contract with them. For that information we act as a service provider (a "processor" in some laws), and the customer's own privacy notice applies. If you are a user of a customer and want to exercise a privacy right, please contact that customer; we will help them respond.
2. Information we collect
| Category | Examples | Source |
|---|---|---|
| Identifiers and contact details | Name, work email, phone, company, job title | You |
| Professional information | Industry, number of plants, teams of interest, systems you use, what you want to see in a demo | You |
| Communications | Messages, meeting notes, call scheduling details | You |
| Marketing preferences | Subscriptions, consent records, unsubscribe choices | You, our systems |
| Device and usage information | IP address, browser, device type, pages viewed, referring page, approximate location derived from IP | Automatically, through cookies and similar technologies |
| Business contact information from third parties | Name, title, company, work email and professional profile (such as LinkedIn) | Business data providers, event organizers and, if you accept it in our consent banner, our website visitor identification service |
We do not intentionally collect sensitive personal information (such as health, biometric, precise geolocation, or government ID numbers) through our websites. We do not collect information from children.
3. How we use information
We use personal information to:
- respond to your requests, schedule demos and provide the materials you ask for;
- operate, secure and improve our websites, and detect fraud and abuse;
- send updates and marketing about SmartHow, with your consent where the law requires it (you can unsubscribe at any time);
- manage our relationships with customers, prospects, partners and vendors;
- comply with legal obligations, enforce our terms and defend legal claims.
We do not use website visitor information to train AI models.
4. How we disclose information
We do not sell personal information for money, and we do not run advertising on or from our websites. The one exception to "we do not share": if you accept business visitor identification in our consent banner, information about your visit (such as your IP address, browser and pages viewed) is shared with RB2B and its identity partners so they can recognize business visitors. Some of those partners work in digital advertising, and some state laws may treat this as "sharing". It never happens unless you accept, you can withdraw at any time with "Cookie settings", and we honor Global Privacy Control.
We disclose personal information only to:
- Service providers who help us run our business, under contracts that limit their use to providing services to us. The current list of subprocessors is in our Trust Center: trust.inc/smarthow.
- Our affiliate SH Tecnologia e Treinamentos Ltda in Brazil, which helps us provide and support the Services.
- Authorities and others when required by law, legal process, or to protect the rights, safety and security of SmartHow, our customers or others.
- A successor in a merger, acquisition, financing or sale of assets, subject to this policy.
- Others with your direction or consent.
5. Cookies and similar technologies
We use:
- Strictly necessary cookies to run the website and remember your privacy choices;
- Performance and error tools to detect failures and keep the site reliable;
- Analytics (Google Analytics, with advertising features turned off) to understand how the site is used, only if you accept in our consent banner;
- Business visitor identification (RB2B), only if you accept in our consent banner. RB2B and its identity partners may match a visit to business contact information, such as name, title, company and professional profile, so our team can follow up with business visitors. We do not use it to show you ads.
Linking a visit to a form. With every form you send us, we store where your visit came from (for example the campaign, search engine or website that referred you, and the page you landed on). If you have accepted analytics, we also store the identifier Google Analytics gave your browser, and we give you an internal identifier that we send to Google Analytics in place of your email address. This lets us see which pages you viewed before and after contacting us. We never send your email address or name to Google Analytics.
You can change your choice at any time with the "Cookie settings" link in the footer. If you reject, or your browser sends a Global Privacy Control signal, neither tool is loaded.
We honor Global Privacy Control (GPC) signals as a request to opt out of any sale or sharing of personal information in the states where that is required. Our websites do not respond to "Do Not Track" signals, because there is no common standard for them. You can manage cookies in your browser and in our cookie banner.
6. How long we keep information
| Information | Retention |
|---|---|
| Demo requests, leads and prospect contacts | Up to 24 months after our last interaction, then deleted or de-identified |
| Customer and vendor business contacts | For the relationship, plus the period needed for legal, tax and accounting obligations |
| Marketing consent and opt-out records | For as long as needed to honor your choice, and at least 3 years |
| Privacy request records | At least 24 months, as required in some states |
| Website logs | 30 days |
7. Security
We use safeguards designed to protect personal information. No system is completely secure. Our security policies, controls and compliance status are published and kept current in our Trust Center: trust.inc/smarthow.
8. International transfers
We are based in the United States and work with our affiliate in Brazil and with service providers that may process information in the United States, Brazil, the European Union and other countries. Where we transfer personal information across borders, we use contractual and organizational safeguards appropriate to the countries involved.
9. Your privacy rights in the United States
Depending on the state where you live (including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon and other states with comprehensive privacy laws), you may have the right to:
- know and access the personal information we hold about you, and the categories of sources, purposes and recipients;
- correct inaccurate personal information;
- delete personal information;
- obtain a portable copy of your information;
- opt out of the sale or sharing of personal information, targeted advertising and certain profiling (we do not engage in these);
- limit the use of sensitive personal information (we do not collect it through our websites);
- not be discriminated against for exercising your rights.
How to make a request. Email privacy@smarthow.com. We will verify your request by matching information you provide with what we hold, and respond within the time the law requires (generally 45 days, extendable once where permitted). An authorized agent may submit a request for you with proof of your permission.
Appeals. If we decline your request, you may appeal by replying to our decision or writing to privacy@smarthow.com with "Appeal" in the subject line. We will respond within the time the law requires. If you are not satisfied, you may contact your state attorney general.
Platform users. For information we process on behalf of a business customer, please submit your request to that customer.
Notice for California residents
In the last 12 months we collected the categories in section 2, from the sources listed there, for the purposes in section 3, and disclosed them for business purposes to the recipients in section 4. We have not sold personal information. We share it only as described in section 4 for business visitor identification, which runs only if you accept it and which you can refuse at any time; we have no actual knowledge of selling or sharing information of consumers under 16. We do not use or disclose sensitive personal information for purposes that require a right to limit. Retention periods are in section 6.
10. Children
Our websites and Services are intended for businesses and professionals and are not directed to children under 13 (or under 16 where state law uses that age). We do not knowingly collect their personal information. If you believe a child has provided us information, contact us and we will delete it.
11. Changes to this policy
We will post any update here with a new effective date. If a change materially affects how we handle personal information, we will give notice on our website or by email before it takes effect.
12. Language
This policy is written in English. Translations are provided for convenience; if a translation differs, the English version controls.
13. Contact
SmartHow LLC 7901 4th St N #34697, St. Petersburg, FL 33702, USA Privacy: privacy@smarthow.com